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Your Virtual

Credit Card!

Earn More! Save More! Sustainably


About Us

MSMEs are often underserved, burdened with expensive debt making them financially unviable. Ardour was founded with the vision to enable MSMEs to access sustainable financing for growth.

Ardour is a financial bridge between distributors and retailers facilitating low-cost financing to MSMEs at the tail end of the pharmaceutical supply chain by tapping existing ecosystem and technology. Thus enabling them to earn and save more sustainably.

Our digital platform, Fundly uses technology and financial innovation to provide holistic working capital solutions. 



Virtual Credit Card

Ideal for small retailers

Extended credit period

No/Low cost to retailers

Flexible payments

On Tap Funding

Mid - large sized retailers

Short term loan

Scheduled payment facility

Improved market reputation

Credit Line

Mid - large sized retailers

Continuous availability of funds

Improved buying power

Improved cashflows


Our Team

The team comprises of individuals with diverse backgrounds and skills with deep knowledge across sectors. The team has a cumulative experience of over 75 years in financial services and pharmaceutical industry.

We are backed by an advisory team of veteran professionals who were previously associated with Tata, Jio, Mckinsey, Bain & Co., Morgan Stanley to provide management expertise.

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Get In Touch

Email us with any enquiries. We would be happy to answer your questions and schedule a meeting with you.

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